Discovery Interviews

Discovery interviews, which are aimed at eliciting experiences, provide opportunities for people to directly tell their story using a framework, a ‘spine’, of themes/topics/prompts to ensure that all of the important aspects of their experience and needs are covered. I have discovered that everyone has an insight and a story to tell that can inspire innovation, improve staff engagement and build a stronger team culture.

Discovery interviews combine the power of listening and conversation because using the spine encourages a natural discussion about experiences that triggers significant memories and thoughts.

Discovery interviews are a great technique to bring to the surface a treasure of ideas, which can inspire improvements in practice for individual teams and the organisation as a whole.  They can be an effective means to develop your news and social media marketing because your blogs, articles, case studies and media relations are powered by real stories.

If you would like to know more about what goes into a discovery interview, contact me.